Thuvaragan Gobalakrishnan.
Talks about startups, Bitcoin, investment, and digital.
Six+ years driving performance and brand engagement for hospitality, travel, agency, SaaS and Web3 brands.
Builder of “not-another internet brands.”
curious? what I #buildinpublic ↗- 01 teamW2S brand
- 02 walkwithsrilanka brand
- 03 academyW2S brand
- 04 walkwithmaldives brand
- 05 traveleye.mv brand
- 06 zzzshbase brand
- 07 attachmentbase brand
- 08 Tyler Duruvan handle
- 09 0xgthuva handle
- 10 0xtylerduruvan handle
- 11 tailorthuruvan handle
AS SEEN ON
ABOUT
Growth strategist and digital marketer. Six+ years across hotels, agencies, SaaS, consulting and my own startups, connecting acquisition, SEO, analytics, conversion and marketing technology into growth systems that work.
- NOW Asst. Manager, Digital Marketing (Cluster) Pulse Hotels & Resorts
- BUILDING Founder teamW2S · Digital agency, Sri Lanka
- ADVISORY Growth & partnerships advisor CATENAA · Crypto & Web3 Media
SELECTED IMPACT
- StackBuilt and governed the marketing technology and reporting foundation across a multi-property portfolio.
- ROASLeads in-house paid media across DV360, Google Ads, Microsoft Ads and Meta Ads, optimised for direct-booking growth.
- 10×Increase in website visits leading PPC, SEM and SEO strategy at Hexxion.
- 2×Engagement rate after revamping the MoodForCode agency website.
- TeamsLed distributed marketing teams across agency and media environments, remote and international.
CAPABILITIES
Growth strategy & operating models
Cross-channel planning, KPI frameworks, commercial roadmaps, multi-market execution.
Analytics, tagging & measurement
Tagging architecture, conversion tracking, attribution, dashboards, audits, data quality.
Performance & growth marketing
PPC, SEM, paid social, technical SEO, CRO, ROAS optimisation, personalisation.
Marketing automation & AI
Martech roadmaps, platform selection, automation, AI-enabled tooling, transformation.
Leadership & delivery
Team, stakeholder and vendor management, agency coordination, project delivery.
Domain
Hospitality & resort e-commerce, direct bookings, distribution, travel, tech, crypto & Web3.
- GTM (web + server)
- GA4
- Search Console
- Looker Studio
- Microsoft Clarity
- DV360
- Google Ads
- Microsoft Ads
- Meta Ads
- HubSpot
- Semrush
also,
I write on the internet.
-
A small stack for a one-person media company
The tools I actually pay for, and the ones I cancelled.
1 min read -
Stoicism for founders who check analytics too often
Control what you can ship. Ignore the rest.
1 min read -
The island economy
What living in Malé teaches you about scarcity, logistics and patience.
1 min read
NOW
Currently in Malé, here and there I visit Colombo.