---
title: "Thuvaragan Gobalakrishnan (0xgthuva) | Digital strategist"
description: "Thuvaragan Gobalakrishnan (0xgthuva), digital strategist and growth marketer. Six+ years in hospitality, travel, SaaS and Web3. Notes on startups and Bitcoin."
url: "https://0xgthuva.com/"
markdown: "https://0xgthuva.com/index.md"
---

# Thuvaragan Gobalakrishnan.

Digital strategist / Malé, Maldives

Talks about startups, Bitcoin, investment, and digital. Six+ years driving performance and brand engagement for hospitality, travel, agency, SaaS and Web3 brands.

- [Read the newsletter](https://digest.0xgthuva.com/)
- [Writing](https://0xgthuva.com/writing/)

## Builder of “not-another internet brands.”

1. teamW2S (brand)
2. walkwithsrilanka (brand)
3. academyW2S (brand)
4. walkwithmaldives (brand)
5. traveleye.mv (brand)
6. zzzshbase (brand)
7. attachmentbase (brand)
8. Tyler Duruvan (handle)
9. 0xgthuva (handle)
10. 0xtylerduruvan (handle)
11. tailorthuruvan (handle)

[curious? what I #buildinpublic](mailto:thuva@teamw2s.com)

## As seen on

- [YouTube](https://www.youtube.com/@0xgthuva)
- [Apple Podcasts](https://podcasts.apple.com/us/podcast/it-is-that-is-tamil-podcast/id1521502108)
- [Spotify](https://open.spotify.com/user/31trewszrbvsnstny2hjubyiilp4)
- [Spotify II](https://open.spotify.com/user/0ecuxqqiqr4royto5wo4gt7t2)
- [Substack](https://substack.com/@tylerduruvan501167)
- [Reddit](https://www.reddit.com/user/gthuvaoffl/)

## About

Growth strategist and digital marketer. Six+ years across hotels, agencies, SaaS, consulting and my own startups, connecting acquisition, SEO, analytics, conversion and marketing technology into growth systems that work.

- **Now:** Asst. Manager, Digital Marketing (Cluster), Pulse Hotels & Resorts
- **Building:** Founder, teamW2S · Digital agency, Sri Lanka
- **Advisory:** Growth & partnerships advisor, CATENAA · Crypto & Web3 Media

## Selected impact

- **Stack:** Built and governed the marketing technology and reporting foundation across a multi-property portfolio.
- **ROAS:** Leads in-house paid media across DV360, Google Ads, Microsoft Ads and Meta Ads, optimised for direct-booking growth.
- **10×:** Increase in website visits leading PPC, SEM and SEO strategy at Hexxion.
- **2×:** Engagement rate after revamping the MoodForCode agency website.
- **Teams:** Led distributed marketing teams across agency and media environments, remote and international.

## Capabilities

- **Growth strategy & operating models:** Cross-channel planning, KPI frameworks, commercial roadmaps, multi-market execution.
- **Analytics, tagging & measurement:** Tagging architecture, conversion tracking, attribution, dashboards, audits, data quality.
- **Performance & growth marketing:** PPC, SEM, paid social, technical SEO, CRO, ROAS optimisation, personalisation.
- **Marketing automation & AI:** Martech roadmaps, platform selection, automation, AI-enabled tooling, transformation.
- **Leadership & delivery:** Team, stakeholder and vendor management, agency coordination, project delivery.
- **Domain:** Hospitality & resort e-commerce, direct bookings, distribution, travel, tech, crypto & Web3.

Toolkit: GTM (web + server), GA4, Search Console, Looker Studio, Microsoft Clarity, DV360, Google Ads, Microsoft Ads, Meta Ads, HubSpot, Semrush

## On github

- [teamw2s](https://github.com/0xgthuva/teamw2s): Site for teamW2S, a digital agency based in Sri Lanka. (HTML)
- [wws_locator_assistant](https://github.com/0xgthuva/wws_locator_assistant): Drag anywhere on the map to see the Sri Lankan province, district and division you’re in. (JavaScript)
- [What-I-ve-done-in-the-past](https://github.com/0xgthuva/What-I-ve-done-in-the-past): An archive of past work. (HTML)

## I write on the internet.

### [A small stack for a one-person media company](https://0xgthuva.com/a-small-stack-for-a-one-person-media-company.md)

Tech · Oct 15, 2026 · 1 min read · [HTML](https://0xgthuva.com/a-small-stack-for-a-one-person-media-company/)

The tools I actually pay for, and the ones I cancelled.

### [Stoicism for founders who check analytics too often](https://0xgthuva.com/stoicism-for-founders.md)

Philosophy · Oct 15, 2026 · 1 min read · [HTML](https://0xgthuva.com/stoicism-for-founders/)

Control what you can ship. Ignore the rest.

### [The island economy](https://0xgthuva.com/the-island-economy.md)

Human · Oct 15, 2026 · 1 min read · [HTML](https://0xgthuva.com/the-island-economy/)

What living in Malé teaches you about scarcity, logistics and patience.

[All writing](https://0xgthuva.com/writing.md)

## Now

Currently in Malé, here and there I visit Colombo.

[Buy me a coffee](https://maps.app.goo.gl/cDaBBNt1e1ZNoeNk8)

## Newsletter

The digest. A short letter on startups, Bitcoin and digital, straight to your inbox. [Check out my newsletter](https://digest.0xgthuva.com/)

## Elsewhere

- [X](https://x.com/0xgthuvaDEV)
- [Instagram](https://www.instagram.com/0xgthuva.jpg/)
- [LinkedIn](https://www.linkedin.com/in/0xgthuva/)
- [GitHub](https://github.com/0xgthuva)
- [WhatsApp](https://wa.me/+94767060839)
- [Mail](mailto:thuva@teamw2s.com)